Separate the variables
We analyze device and network context, account history, creative response, and measurement quality as distinct layers. A result is never attributed to a single setting without a controlled comparison.
Use comparable publishing batches
One post is an anecdote. Where customer permission and sample size allow, we compare batches with documented dates, niches, creative variables, and observation windows.
Protect customer data
Public reporting is aggregated and anonymized. We do not publish handles, credentials, unpublished content, or individual results without explicit permission.
State uncertainty
TikTok controls moderation and distribution. We label observations, avoid causal claims that the evidence cannot support, and never guarantee views or audience geography.
Correct the record
Pages show review dates. Material corrections are recorded and IndexNow is notified when guidance changes.